There is Nothing Like a Daim


There is nothing you can name that is anything like a Daim. Well, almost nothing.

We’ve already explored the bins at Sockerbit, the Swedish candy store that finally rolled into Christopher Street last week. The candies ($13 a pound) tend to be either gummies or some sort of hand candies, but that isn’t everything Sockerbit sells.

The 28-gram bar is on the stunty side, but tops out at only 150 calories. At Sockerbit, it retails for $1.95.

The Daim (originally, Dajm) bar was invented in Sweden in 1953. It was inspired by Heath, an American candy bar in two segments, with milk chocolate molded with a distinctive squiggle on top enrobing a crunchy butter-brickle slab. The Daim (pronounced “Dime”) bar — whose center is described as “almond-flavored toffee” — was in turn imitated by Hershey’s Skor, which fakes its Scandinavian-ness and substitutes dark chocolate for light. Fans of the Daim bar claim it is far superior to both Skor and Heath.

Not having all three bars in front of us to make a comparison, we can only say the Daim is damn good, and the smaller size is a boon, since you can’t stop eating one of these things due to the salty-sweet-chocolaty combination of flavors.

In 1995, Daim, which is called Dime in England, mounted a popular television commercial in the country, featuring armadillos in addition to the candy bar.