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How One Young Immigrant, Pierre Subeh, Lead the Charge to Make April National American Heritage Month


The United States is well known for having one of the most racially diverse populations globally. Having a racially vast population, however, does not translate to inclusivity. Racial diversity and inclusivity are commonly used interchangeably but can sometimes diverge sharply in a country, especially with demographic shifts.

Recent times have witnessed widespread campaigns for inclusivity across the world. In the US, Arab-Americans residing in different states have been fighting for more inclusion. It is estimated that approximately 4 million Arab Americans live in the United States, forming a significant percentage of the population. But despite the significant population, they have somehow always been left out when it comes to racial justice.

The Arab America Foundation has been leading the drive for more inclusion for decades. One of their primary agendas has been the push for the declaration to make the month of April the National Arab American Heritage Month (NAAHM).

Presently, inclusivity has become more than necessary for Arab Americans. This comes when there is a rise in anti-Arab sentiments informing the necessity to recognize their social difficulties. Celebrating the Middle Eastern heritage will be critical in fighting such sentiments, and the first step to do so would be to make April a month for honoring the Arab culture.

Pierre Subeh, a young Syrian Immigrant, has taken up the initiative to fight for NAAHM and ensure it’s recognized. Pierre is an author, business expert, and award-winning executive producer. He started doing business from a young age and became a young entrepreneur at 17 owning a profitable business. His business expertise has also seen him be featured on Forbes, Yahoo News, The Washington Post, The New York Post, and CNBC.

He spent the early days of his career studying human behavior and the science behind efficient productivity. Pierre (@pierresubeh) is a born leader, efficient in managing teams and establishing successful ventures. He is the founder and executive producer of X Network, a marketing and research-based firm. The company has worked with high-end clients such as Pepsi, Starbucks, Abbott Laboratories, and Apple.

Pierre has dedicated his life to fighting for equality and representation of his heritage in the western world. After he campaigned to recognize April as the National Arab American Heritage month and his advocacy for middle east representation, it captured the federal government’s attention. The campaign earned recognition by the United States Department of State and White House under the Biden-Harris administration. He has organized a self-financed social awareness campaign that had over 250 billboards spread across the country. The billboards showcased the rich middle east culture with a message to the federal government to recognize April as the National Arab American Heritage Month.

The campaign was a success as president Biden congratulated Pierre and his team for their efforts through a letter. To him, this success starts a more effective campaign for social change by utilizing the various business marketing resources. Besides, he has promised to use his marketing firm to move ahead with more social change campaigns.

Pierre is active on Facebook, Instagram, and YouTube where you can follow him.

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