Shining in a male-dominated industry as a woman has its own set of challenges, and managing multiple ventures besides being an influencer is also challenging. Meet Lacie Evans, the woman redefining farm culture in the agriculture industry with her pet cattle. She is also known as a cattlewoman and a business woman but looking at her staggering follower base on Instagram, one can easily assess the kind of influence she has for advocating about animals on social media.
Lacie Evans is best described as a girl next door setting an example for other girls to be proud farm owners. She has a unique farm where she pets cows and even shoots videos with them. The farm is not open to the public, and Lacie likes it to be that way, as it is a huge farm on her family’s property. However, her friendship with the cows and cats has gained loads of attention on social media. People are not used to seeing cattle so friendly and docile. Lacie is often seen sitting on the snow with her big bull, Rocco, who enjoys a separate fan base on social media. This explains why her Instagram profile has 160K followers, and the number is climbing every day.
Farming and social media are not all that Lacie manages single-handedly. She also runs an online business. Her online store, Heifer Please Co., offers an amazing collection of apparel, stickers, canvases, and accessories based on the farm theme. Inspired by her pet cows, Lacie bootstrapped the business without any prior experience in the field. Apart from selling products online, Heifer Please also takes visitors on a verbal tour of her farm. No wonder her website has been ranked one of the top-performing sites through GoDaddy with almost 200,000 site views.
Lacie has been nominated for a cheer choice award in the animal advocate category, and she has already made it to the top 5. It is only a matter of time before she wins the award. Starting her business from 7 sticker designs out of a cardboard box, Lacie turned Heifer Please into a brand advocating for animals and is becoming increasingly popular among animal lovers. She scaled up her brand without any guidance, and in the process, made mistakes and grew from them.
As an influencer, Lacie had to deal with all the negative comments from people worldwide, including some animal activists. She does not let negativity affect her because she knows she is setting a trend for young girls to embrace farming. Lacie doesn’t have the typical farm girl look, instead, she sports a tattooed leg and a more liberal mindset not usually connected to the farming world. Whether she is seen carrying her cat or playing with her cows, Lacie always has a meaningful message about agriculture and farming for her followers. She wants to educate people about modern farming and make them realize that capitalizing on the farm is also possible by loving animals.
Lacie will continue with her goal to advocate for animals and educate people on agriculture. She aspires to see more young women taking up farming and agriculture and making their mark in this male-dominated space.