New York

Cream Syndicate


“Calorie Corner,” the intersection of Astor Place and Broadway, is now home to another gluttonous novelty—BEARD PAPA, the Japanese gourmet cream puff franchise that’s taken New York by powdered-sugar storm. Inside, smiling employees inject rich custard into the oven-fresh pastries. Customers, most of whom seem to be German tourists, vie for the 10 coveted seats, where they seek inspiration from a curious poem on the wall. A sample: “If I could take your troubles I would toss them in the sea but all these things I’m/finding are impossible for me.” Troubles? Nothing a “fresh ‘n natural” cream puff can’t fix.

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