Evidence That Viral-to-Street Promotion Works: Vampire Weekend Contra Edition

Meet Chris. He’s on the right. Chris writes graf. Chris went to Hoodstock. And Chris was photographed on Wednesday, repping Vampire Weekend at the Knitting Factory Knifefight: No Rules screening party. So when we saw him the next night at the Ninjasonik art show, wearing the same exact T-shirt, we had to ask: Do you actually like Vampire Weekend? “One or two songs,” he explained. “But I like the picture. I first saw it on a sticker on the street”–probably just like this–“and when I saw it, I said, ‘If they ever come out with a T-shirt of it, I’m going to get it.'” Damn you, Contra cover girl, you really are an effective web-to-street-marketing tool.