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So Pitchfork Is Hosting A Huge Music Festival Called #Offline In New York Next Week, Just In Time to Compete With CMJ

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Well, that’s one way to let CMJ know what you think of it, if you are the vast music recommendation website Pitchfork–by having a multi-day, 30-plus band festival in the middle of Williamsburg during the marathon’s prime three nights. They’re calling it #Offline, paradoxical hashtag and all; dates are set for October 21-23 at Brooklyn Bowl. The line-up skews a little Altered Zones (Sun Airway, Diamond Rings, Lower Dens), a little Jersey (Beach Fossils, Andrew Cedermark), and a lot, uh, Pitchfork (Freddie Gibbs! Marnie Stern! Avey Tare!), right down to the swagger that led the site to hold off on the announcement of their own gigantic shindig until it was only a week away. SOTC favorites A-Trak and How To Dress Well will be there, too; here’s the full, three-day line-up:

Thursday, October 21

Dave Sitek/Maximum Balloon (DJ set)

Times New Viking

Gold Panda

Dom

Beach Fossils

Wild Nothing

Small Black

Lower Dens

Dominique Young Unique

Dent May

Keepaway

+ More TBA

Friday, October 22

Avey Tare (DJ set)

Zola Jesus

Marnie Stern

How to Dress Well

Deradoorian

Glasser

Baths

Tanlines

Candy Claws

Andrew Cedermark

Sun Airway

Cloud Nothings

Big Troubles

+ More TBA

Saturday, October 23

Fool’s Gold Three Year Anniversary Presented by Scion (Ft. A-Trak, Treasure Fingers, Donnis, CyHi Da Prynce, the Suzan, Kingdom, Araabmuzik)

Matthew Dear

Freddie Gibbs

Active Child

Javelin

Ty Segall

Diamond Rings

Cults

Highlife

Lord Huron

+ More TBA

Tickets are a quite reasonable $10 per day, and available now; there is an ominous silence radiating from the Pitchfork announcement as to whether a CMJ badge will do anything for you here, which suggests it won’t. We’re checking on that part now (early word from both camps says there is no partnership whatsoever); if that is in fact the case, then Pitchfork just declared war. Which would be interesting.