The real estate industry has dramatically evolved and now has a whole new methodology. A visit to a real estate office when searching for a property was the norm a few years ago, but today, that has changed. Everything today starts from the internet. Every person’s dream property is a quick google search away, and they are sure of finding alternatives that fall within their descriptions or ideal locations. Real estate agents have also been forced to move with speed to catch up with the changes.
Mike Sherrard, a previously top producing Calgary real estate agent turned global eXp Realty group leader, understands the importance of social media leveraging. Mike owns a marketing, branding, and video content repurposing agency that works with entrepreneurs spread across various industries. He also has a training online program, the Social Agent Academy, that teaches realtors how to scale their real estate business the modern way using omnipresent social media strategies.
The 28-year-old has been in the business for four years, and he is ranked as the number one realtor on social media in Calgary and Alberta and in the top 30 worldwide. His YouTube is also ranked as the top channel for real estate social media coaching. Mike uses his Instagram account, which has over 23K followers, to share life experiences and upcoming projects.
Mike ditched his engineering career and jumped into the real estate industry in pursuit of building his own business. He was looking for a business where he would be in control and be rewarded for the work input, and since then, he has worked seven days a week for the last five years. Mike discovered the underlying potential of social media and saw an opportunity to build his business online. He immediately switched gears to social media, and in a few months, he was recognized as the second-best agent on social media in his city and rated 27th globally.
Leveraging social media is what makes him stand out from the rest of the agents. Mike believes in being a social agent not a secret agent, as it’s increasingly important for agents to become recognized and top of mind via social media, and not hiding from the camera. The public has moved to the online space in search of properties, and agents need to do the same. Mike pushes for real estate agents to establish their personal brand and leverage it on social media platforms to build their recognition and subsequently attract new clients.
There is no better way to build a network of clients in this social media era aside from capitalizing on these platforms. As a realtor, use a mix of social media marketing and online advertising to diversify your marketing efforts and reach a greater audience. Mike has mastered the art of staying visible across all platforms, whereas most agents who try to compete for the social media space only understand one platform.
Being authentic, transparent, and honest is essential, especially in the online space. Maintaining a relentless work ethic with consistency will place your brand a step ahead of your competitors, and bring you more business. He advocates to focus on delivering what others aren’t, and soon you will move from knocking on doors to a new niche in the same industry.