Wendy’s To Sell $16 Foie Gras Burgers in Japan


Apparently, a smear of fatty duck liver now makes for an “old-fashioned” hamburger.

Two years after saying “sayonara” to Japan, Wendy’s has decided to return to the island nation, and will try to crack the marketplace by selling $16 foie gras burgers, according to Bloomberg.

The flagship store opened Monday, in Tokyo’s ritzy Omotesando shopping district, according to Nation’s Restaurant News. Reports confirm that other offerings include a wasabi avocado burger, and a truffle-and-porcini chicken sandwich.

The chain — said to be the third-largest fast-food company in the U.S. — also plans on shelling out some $200 million in the next several years as part of its Japanese expansion.

The reason for the über-expensive eats?

Analysts say that Wendy’s wants to attract young, single diners — who want good food but can’t necessarily afford an expensive restaurant, the news wire reports.

The news comes on the heels of other major developments for the company: Wendy’s is poised to usurp Burger King’s throne in the U.S. fast-food scene. Industry leaders predict that the corporation will soon become the second-largest such chain in America after McDonald’s, beating Miami-based BK.