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Bloggers Vs. an Author: No One Wins

Thoughts on book tours, literary self-promotion, and one published writer's blog spat

We live for the road.

Can the blogs zing you if they can't see you?
Alana Cundy
Can the blogs zing you if they can't see you?
Darin Strauss, recovering from the blog wars
Alana Cundy
Darin Strauss, recovering from the blog wars

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Kevin Baker is the author of four novels, including the recently completed "City of Fire" trilogy of historical novels about New York, Dreamland, Paradise Alley, and Strivers Row. He is currently working on a nonfiction history of New York City baseball, and has not been on a book tour for two years.

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There's nothing that a writer wants more when he's in the middle of a book. It shimmers there before us, like some blacktop highway mirage. The time when the writing is finished, all the writing and rewriting, the endless revisions and the copy editing, and the editor's notes. When the book appears at last, a tangible, irrevocable thing between hard covers, and the publisher sends us out to meet the public, our fans, and read to them from what we've done. A 10-city—no, 15-city, 18-city—tour. Giving out autographs, flying to places we've never seen before, staying in first-class hotels with an expense account. Being driven door-to-door by helpful media escorts who grab our bags, make sure we're fed, whisk us from one bookstore to another.

Then comes the Friday night in Winnetka, Illinois, when you pull up to a street where the only light is coming from the bookstore, and you realize this won't be good. There's one customer inside, and the reading is canceled, but you talk him into buying a book anyway. There's the night in Memphis, Tennessee, when no one shows up, an evening spent signing stock with the store staff. There's the afternoon in a small, depressed Arkansas town when, after the helpful media escort has driven you past mile after mesmerizing mile of ripe white cotton, you're greeted by the depressed owner of the local, depressed bookstore, who tells you that the promised crowd and the television film crew have all been canceled, preempted by a big football game. Three middle-aged women walk in, escorting their senile grandmother, who they've brought back to town after an absence of 70 years to see what she remembers, which is nothing. The bookstore owner flips a thumb at you: "Why don't you do your little show for them?" And you do, dear reader, you do.

We hate the road.


For the likes of Stephen King or J.K. Rowling, for the writers of certain detective fictions, romances, teenage-vampire series, pet horoscopes, Star Wars novelizations, dog-buddy stories, celebrity memoirs, novels that have recipes in them, and other peculiar genres, the book tour is indeed a triumphal, rock-star road trip, complete with lines out the door and readers dressed up in costumes. For the rest of us, for those of us who just write, the book tour can be a lonely, disorienting experience, one that will tempt you to do any manner of ill-advised things.

This is the story of how one writer lost his way altogether on the road: the funny, farcical, occasionally scary tale of a novelist who became an object of vituperation from any number of people he never met; castigated on book blogs around the Internet as the "whiny," "favorite son" of the literary establishment, a "hysterical," "young MFA grad"; and—much less hysterically—even made the target of a Webstalker promising physical harm to his family.

It's difficult to fathom if you know the subject. The last thing Darin Strauss resembles is an Internet pugilist. A scruffy, soft-spoken, 38-year-old writer with an absentminded smile and a sneaky sense of humor, he looks a little bit like a graying Jake Gyllenhaal. A faculty member at NYU, where he teaches writing to both graduate and undergraduate students, Strauss has published three novels that have garnered good reviews and good sales—good enough, at least, to afford him a two-story home in Windsor Terrace with his wife, the Newsweek writer Susannah Meadows, and their young twin sons. It's the sort of publishing success that is much rarer than it may seem, something that Strauss himself is the first to acknowledge: "I feel bad complaining about anything."

Yet beneath the success lies a more uneasy story, the sort that many writers have—a lifetime of feeling like an outsider, even a fraud. Despite growing up in Roslyn, Long Island, Strauss was one of only a handful of Jews in his school—a status that once provoked "what was, seriously, a 15-on-15-boy fight" in his grammar-school yard. Thanks to his family's history of spectacular rises and crashes in the real estate and construction industries, "people at school thought we had a lot of money," with Darin growing up in a big house with a pool that, in fact, his parents could barely hang on to, and which they lost after he went to college. Then, at 18, real tragedy struck. Strauss was driving some friends to play miniature golf one sunny, spring Saturday morning, when a girl he knew in high school suddenly swerved her bike in front of his car, for reasons that were never determined. She bounced off the windshield, and was killed instantly.

It was an accident that Strauss recently talked about on This American Life, and one that he writes about with excruciating honesty in a forthcoming issue of GQ—right down to his recollection of how, while still dazed minutes after the accident, he played up to a couple of pretty, rubbernecking girls who happened by: ". . . knowing the girls were still watching, I dropped to my knees and covered my head with my hands, fingers between the ears and temples, like a man who just won the U.S. Open. This movie-ishly emotional reaction, acted out for girls I'd never see again, is one more stomach-turning fact of that afternoon."

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  • Cari Hislop 10/10/2010 12:28:00 PM

    It isn't true that writers (who have friends and family) always receive fake five star reviews. Fake reviews are layers of lard slathered onto bakery samples. It doesn't sell the cookies; it makes people want to puke. As for taste, there is no such thing as a book that everyone loves or hates. We all want/need different kinds of stories. The publishing industry, the self-appointed gatekeeper to the reader, has become myopic. Stories are treated like cattle, prodded into little cage-like categories. The weird (ie different than normal) cattle are rejected until/if they can find someone who likes the look of them. Obsessive categorization has led writers to write stories to fit the cage. Stories have become battery hens...poor little things that don't have enough feathers...they're ugly and most of them they don't get to see sun before they get the chop. The internet has opened up an amazing horizon for both writers and readers. We're no longer constrained by the whims or taste of the literary guardians. Sadly, there are still a lot of writers writing for a cage that may not exist by the time they finish their stories.

  • Cari Hislop 10/10/2010 12:28:00 PM

    It isn't true that writers (who have friends and family) always receive fake five star reviews. Fake reviews are layers of lard slathered onto bakery samples. It doesn't sell the cookies; it makes people want to puke. As for taste, there is no such thing as a book that everyone loves or hates. We all want/need different kinds of stories. The publishing industry, the self-appointed gatekeeper to the reader, has become myopic. Stories are treated like cattle, prodded into little cage-like categories. The weird (ie different than normal) cattle are rejected until/if they can find someone who likes the look of them. Obsessive categorization has led writers to write stories to fit the cage. Stories have become battery hens...poor little things that don't have enough feathers...they're ugly and most of them they don't get to see sun before they get the chop. The internet has opened up an amazing horizon for both writers and readers. We're no longer constrained by the whims or taste of the literary guardians. Sadly, there are still a lot of writers writing for a cage that may not exist by the time they finish their stories.

  • Nick 01/23/2009 6:13:00 PM

    I'm a published writer with six books under my belt�the veteran of readings and tours every bit as depressing as the ones described here�and I think this is one of the best pieces I have ever read about the agonies of the writers like. It is a perfect critique of the strange and painful cluelessness of the publishing industry and its inability to figure out how to adapt to ever-changing environments.

  • Tim 01/16/2009 6:32:00 PM

    "The result is a culture where everything is a five-star book, and everything is fraudulent. It's not so much democracy but a corruption of the public square, one that doesn't so much improve writing as it forces each writer to become his own corporate PR department." Ha ha ha! That's hilarious. We should leave bogus reviews and gushing cover blurbs to the corporate publishers, where it belongs.

  • Kathryn 01/06/2009 8:57:00 PM

    Fifty years ago he'd have been involved in a round of letters-to-the-editor. Blaming the internet for giving a forum for people to be as they have always been is silly. He had a bad first outing, and responded badly. Like many newbies before him. Anyone who's been around the web knows when to don the asbestos Union suit and how to ignore trolls. Taking every comment literally and seriously is a mistake. Responding to everything is a mistake. You are in control of what you focus on, and can keep your part of the conversation where you want it. The idea that amateur critics are all of a piece is just lazy thinking. Intelligent amateurs are extremely valuable for any field. Whether in pixels or print.

  • Dirk Rogers 12/30/2008 6:10:00 AM

    I love writers.The book I snobbishly would never read contains more hard work than I am capable of.I go to see and hear writers I love in strange situations in bookstores where I am ashamed by the number and response of readers.All the lush fuss any celebrity gets and hard workers get a weird tour.Funny and sad.Thanks for writing.

  • Gregory A. Butler 12/28/2008 5:06:00 AM

    Darin Strauss = the biggest wuss in da internetz No wonder he has to hide under his desk - he's probably crying out to his grandma "nana, please save me from the mean people in the computer! They hurt my feelings!!! [sob]"

  • anil 12/19/2008 2:07:00 PM

    hi this anil. Yet beneath the success lies a more uneasy story, the sort that many writers have�a lifetime of feeling like an outsider, even a fraud. Despite growing up in Roslyn, Long Island, Strauss was one of only a handful of Jews in his school�a status that once provoked "what was, seriously, a 15-on-15-boy fight" in his grammar-school yard. Thanks to his family's history of spectacular rises and crashes in the real estate and construction industries, "people at school thought we had a lot of money," with Darin growing up in a big house with a pool that, in fact, his parents could barely hang on to, and which they lost after he went to college. Then, at 18, real tragedy struck. Strauss was driving some friends to play miniature golf one sunny, spring Saturday morning, when a girl he knew in high school suddenly swerved her bike in front of his car, for reasons that were never determined. She bounced off the windshield, and was killed instantly.

  • JLRobbins 12/18/2008 7:49:00 PM

    Call me a hopeless romantic, or just call me hopeless, but I miss the literary feuds of days gone by. When Mary McCarthy famously pronounced that every word Hellman wrote was a lie, including 'and' and 'the', I knew that wit was alive and well. Now what do we get? You can barely get Mary Karr to call a fraud (James Frey) a hack. When your own uncensored opinion takes a backseat to being nice, or being the good guy, it makes your opinion invalid because it isn't authentic. Do I think that everyone has to be nasty all of the time in order to be real? Hardly. But they should be honest, know and trust their own mind enough to say what they think and then stand behind it.

  • skeptical 12/18/2008 8:58:00 AM

    To me the real abuse here is from Baker, who uses Strauss as an excuse to air his own whinging about how awful it is to get a book tour and be published. I have no idea what Strauss wrote about his experience, but Baker's entitled, aggrieved tone is grating: Getting to travel the nation in the author persona on someone else's dime is a privilege (as is being in a position to have time to do so). It's something to be savored and used no matter how the readings go - if one has a generous and engaged mind. If the primary reaction is bitching about how it fails to meet expectation and disdain heaped upon frazzled book clerks - the lack of perspective and excess of entitlement is going to provoke a few comments. Given the attitude Baker displays, I'm not surprised he had the experience he did. I know a group of writers who spent years on self-funded tours hawking their stuff out of the back of a broken down van. No matter how good or bad each individual stop, they threw themselves into it by valuing how it was a rare experience as a whole, even if parts sucked. Eventually some of them went on to get real book deals and real author junkets and they didn't complain once. Interestingly, real success followed. It's too bad that tours are going away as it was a perk for many authors who aren't entitled jerks. It's twice as sad that tour money was wasted on authors who viewed travel and social interaction as mere bother.

  • Writer Rejected 12/16/2008 6:13:00 AM

    As the blogger host of Literary Rejections on Display (LROD), one of the blogs mentioned in this article, I wanted to briefly note that after a few comments about the author's photo being allegedly smirky, Darin Strauss left comments about our criticism not being valid since we hadn't actually read his book. This was a good point, so I publicized his book for more than a month, had a good number of LROD readers go out and buy copies, and then we read and discussed Darin's book, in an online book-club forum. While not everyone loved MORE THAN IT HURTS YOU, many people appreciated it. I, for one,, found him to be talented. I even had some very friendly private emails with Darin about these events. All this is to say, the article sensationalizes the meanness of the "unpublished individuals" in the blogosphere who "wear rejections slips as badges." In fact, most of us at LROD are published, just not as well known as Darin Strauss; hence our jealousy. As for rejection slips, if we wear them as badges, it is only on the lapels of frustration and defeat. If you'd like to read the exchange, google Literary Rejections, and you'll find my blog. There's even a convenient "Darin Strauss" label for easy access to the events described in this article. You can judge for yourself. Thanks, Writer, Rejected

  • gg 12/14/2008 6:50:00 AM

    I had a similare experience with a cyclist veering in front of my car. For no reason, he just swerved in front of me. Luckily I did not hit him, but it was close. Some accidents are so random, the guy fled and didn't explain why the f* he got in front of my car.

  • clive warner 12/14/2008 2:37:00 AM

    It's a given that if you really want to get published you need to be Jewish, live in the New York area, and very preferably be female. Or if you can't manage those things, be famous or notorious. However. Book tours are passe. Went out with the model T. Blogs are in, so better not upset the bloggers. I especially recommend not doing what I did: I sent a copy of my latest novel, an SF satire, to a female blogger who seems to have been a bible-thumping raving feminist, and was accused of being a "potty mouth" for daring to use words like "poo" and "pee" (sigh). And who obviously didn't appreciate my sly takedowns of born-again christians. Which goes to show that you better research your bloggers before you send them your latest lump of recyclables...

  • Cliff Burns 12/13/2008 7:03:00 PM

    Brilliant, absolutely brilliant piece. All you folks out there who covet "the writer's life", please take note. This article brought to mind a tome titled MORTIFICATION, authors like Margaret Drabble and Chuck Palahniuk sharing their horror stories of book tours and life on the road. Some of it hilarious, parts of it will leave you squeamish, writhing in your seat in embarrassment. I once read in a bar in Ottawa and after about five minutes the volume level of the disinterested crowd rose higher and higher...I still shudder when I recall how I crept off, my sympathetic host immediately handing me a stiff drink. Thank God for that at least...

  • Johann 12/13/2008 11:02:00 AM

    Nobody is "bashing" bloggers. Yet, what do bloggers gain from bashing an author, from being threatening and anti-semitic to a writer? If I was Strauss, I may have responded to the faceless onslaught of amateur criticism in the same, sophomoric yet understandable way.

  • SJ Reyes 12/13/2008 12:22:00 AM

    Hmm, in defense of book tours as a reader. We love when authors come to Dallas / Plano and will actually MEET with the readers who go out of their way to attend a reading / signing. We've made it known to authors (as well as publicists) we'd like to meet the authors before or after the signing to talk. We even treat the author which in this economy is saying something especially since most readers are not independently wealthy and plopping down $30 for a hardcover is a big deal. We're fortunate to have met many interesting authors and end up going back to our book clubs (gasp yes they DO exist) to talk about the author. And yes sad to say, if an author disses us we diss back.

  • Deena 12/12/2008 9:19:00 PM

    As a blogger with a high profile on the web, I'd caution you against bashing us. However, reviews make or break books...we know that. But if you keep it about the BOOK, not the author, your political bent, or your personal pet peeve, people will take you seriously as a blogger. Remember...it's about BOOKS, not people.

  • Penelope Reedy 12/12/2008 6:35:00 PM

    I heard you on NPR and thought your piece was well-crafted, honest. It's one of the few radio stories that stays with me. As a university instructor, I also suffer from misinterpretation and nasty responses. I work to force students to "think" and receive peculiar student evaluations, most quite illiterate. One simply said, "She should be shot." Another: "She talked about stuff I never heard of before," as if that was a bad thing. I worked as a newspaper reporter for 6 years as well and it was a rare day when I didn't get at least one phone call from an angry reader, usually over something I viewed as silly. Before these jobs, I founded a literary magazine having gradiose Poundian, Wyndan Lewis, The Woolves, Sylvia Beach notions about literature. I loved getting ink on my hands with my presses, then the computer came along and ripped the guts out of it, so after 20 years, I let it all go. The magazine was called THE REDNECK REVIEW OF LITERATURE and is archived at Boise State University. Don't "misunderstand" the title; it's a serious publication of western American literature and how it can be defined: short fiction, poetry, essays, book reviews, drama . . . It will be interesting seeing how the Internet/blogging shakes out over the next few years. Good luck

  • daniel g. larkins 12/12/2008 6:03:00 AM

    excellent article

  • JoeCottonwood 12/11/2008 11:31:00 PM

    I always respond to blog comments on my books. With negative comments, I thank the reader for doing me the honor of spending several hours giving me their attention - and it is an honor, given all the choices out there. If they have made factual errors, I try to correct them. As for their opinions: Whatever reaction a person has to your book, no matter how strange, the reaction is real and valid for that person. Every reader is different and will respond differently to your book. Treat your critics with respect, and they will respect you. Be a diplomat. Even when the other guy is batsh*t.

  • Marion Gropen 12/11/2008 7:49:00 PM

    I understand the temptation to defend yourself when under attack. It's easier to avoid that temptation if you keep your mind focused on a pragmatic goal. (Making more of your target market aware of your book, for example.) Test each response not for how good it feels, or for whether or not it's defending your reputation, but for whether or not it's going to help achieve your goal. It sounds to me as if Mr. Strauss isn't whiny at all, but he did fall into the trap of trying to fill his emotional needs, rather than his business ones. And being an author, rather than a writer, is a business. Then again, I'm not an author (I consult to small publishers) so all of the above is based upon a different experience. Oh, and I advise my clients against sending their authors on book tours. It's not generally very cost-effective -- either in terms of the authors' time and effort, or in terms of the publishers' time and money, per book sold.

  • Angela Scott 12/11/2008 7:42:00 PM

    Terrific review...thanks!

  • Chris 12/11/2008 7:38:00 PM

    Instead of disparaging bloggers, why not blog and generate publicity for your books so that more than three people show up in Arkansas? As far as an MFA goes, anyone with a pulse and a laptop can earn one (but that's just my personal bias, as I have a science degree--a rarity in the writing field) and I'm tired of writers who hold academic posts, earn big paychecks as faculty members and STILL have the nerve to kvetch and moan...Yawn. Get out into the real world, you know, 'the road' that evidently causes you so much anguish and get some life experience. Quit your bellyaching.

  • John Daly 12/11/2008 7:12:00 PM

    Though I understand the negative criticism, I found your points on the life of a writer on and off the road to be right on target. I just twittered this - @johndalyonline.

  • Tim Lieder 12/10/2008 8:26:00 PM

    Wow. What a whiner. So you guys are really telling me that the internet is full of hostility? What next? An expose on how the sky is blue? Darin Strauss' Cheng and Eng book sounds interesting, but as a person he sounds like an elitist bitch crying foul at any opportunity. Actually with that dead biker story, he sounds like a text book sociopath trying to manipulate the world into feeling sorry for him.

  • Groove Sharpener 12/10/2008 9:16:00 AM

    I remember this story when it 1st happened - a real tragedy. www.groovesharpener.net

  • JoeBu 12/10/2008 4:25:00 AM

    "To acknowledge a blogger is, of course, like giving rain to toadstools." In what I would say is an otherwise excellent article, I think the above simile is both, with its relative overgeneralization, inaccurate and, with its mildly condescending and derogatory connotations, unfortunate. But then again, what do I know? While not a blogger, I am a virtually anonymous internet commenter. Some sort of filth that clings to the underside of a toadstool, I suppose. Nevertheless, still a good article. And count me among those cited in the piece who share the more optimistic opinions regarding the positive potential/effects of the internet, blogosphere, and all the cyber-flotsam and e-jetsam found in their wake. A few hurt feelings and some "static" through which one must wade is a small price, in my opinion, to pay for a broader audience and wider range of available opinion.

 

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