Whisky has helped drinkers feel warm and fuzzy for hundreds of years. But this week, it’s bringing warmth in a far more direct fashion. Maker’s Mark, Kentucky’s most popular “wheated” bourbon brand, has teamed up with One Warm Coat to collect extra coats and jackets from across the country. Starting today, until the end of the week, be on the lookout for the Give Cozy, Get Cozy truck, making stops up and down Manhattan, into Long Island and Hoboken.
In exchange for your generosity, Maker’s Mark is doling out the swag. Unfortunately, due to local law, they won’t be giving you free booze on the street. They will, however, offer all manner of treats, including hot cocoa and gingerbread cookies baked with Maker’s Mark.
Today the truck makes a stop in Lower Manhattan at Astor Wines and Spirits on Lafayette. Tomorrow it will be parked in front of Penn Station, from 9 a.m. until 1:30 p.m. All donated coats go to One Warm Coat, which is a nonprofit specializing in providing warm clothing to those in need. To learn more about the organization, check out its website.
The traveling charity truck makes one last stop at Hoboken City Hall on Thursday morning before heading out of town. If you can’t make it, or don’t have any extra coats hanging around this time of year, a one-time $5 donation to One Warm Coat can be made by texting “coat” to 80100.
This article from the Village Voice Archive was posted on December 8, 2015