When Kanye West announced a surprise The Life of Pablo pop-up shop in SoHo, the masses flocked to 83 Wooster Street to get their hands on some of the rapper-designer’s goods. Before long, there was an hours-long line stretched outside of the temporary storefront which was slated to be open from March 18-20, 2016. Fans clad in Yeezy Boosts waited patiently among the throngs of would-be shoppers in 40-degree weather as those who’d been lucky enough to make it inside the store showed off their swag.
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