‘Eat the Rich’ Popsicles Let You Lick Your Favorite (or Not) Billionaire

Bi-coastal ice cream treats ain't cheap.


Billionaires are polarizing figures and this ice cream truck concept took Aerosmith’s words to “Eat the Rich” a bit literally.

Fashion and footwear brand MSCHF, most recently known for its infamous “Satan Shoes,” is taking its shock value to the food world with its “Eat the Rich” popsicles, available in both Los Angeles and New York for three days.

The ice cream truck pop-up will sell popsicles that feature the likenesses of billionaires Elon Musk, Bill Gates, Jack Ma, Jeff Bezos, and Mark Zuckerberg.


this is the most amazing ice cream truck ive ever seen hahaha

♬ original sound – DAVID DOBRIK

The MSCHF website adds cheeky phrases for each popsicle, such as, “Suck Zuck,” and “Snack on Jack” as a rotating marquee of photos depicting the billionaires with bites taken from their heads.

The pop-up also comes on the heels of the ultra-exclusive annual Allen & Co Sun Valley Conference, which quietly took place last week in Idaho and had several high-profile CEOs in attendance.

From Monday through Wednesday, the truck will sell the well-endowed popsicles for $10 each, between 11 a.m. and 6 p.m., in its corresponding local times.

In Los Angeles, the truck will be in Santa Monica, The Grove, and Hollywood Boulevard. In New York, the truck can be found at Columbus Circle, McCarren Park, and Washington Square Park.


New York Locations:

Monday, July 11: 848 Columbus Cir, New York, NY 10019

Tuesday, July 12: 776 Lorimer St, Brooklyn, NY 11222

Wednesday, July 13: Washington Square, New York, NY 10012


Los Angeles Locations:

Monday, July 11: Ocean Ave and Washington Ave, Santa Monica, CA 90401

Tuesday, July 12: 189 The Grove Dr, Los Angeles, CA 90036

Wednesday, July 13: Hollywood Blvd, Los Angeles, CA 90028,

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