Sister Wives star Christine Brown has added a second Airbnb property in Hurricane, Utah, available for bookings starting April 1, 2025. She announced this development through Instagram Stories on March 9, building on her successful Moab vacation rental launched a year ago.
Managing multiple Airbnb properties can be challenging, but outsourcing company BruntWork suggests that virtual assistants can help hosts like Brown streamline operations.
Christine Brown Expands Her Hospitality Business
Brown selected a prime location for her new four-bedroom property in Hurricane, Utah, near the popular Sand Hollow State Park and Zion National Park. Three bedrooms feature suite layouts, with the fourth offering its own bathroom, creating an appealing option for families exploring Southern Utah’s stunning red rock landscapes. This property continues the success story that began with her Moab Airbnb, which opened in March 2024 at the location where she married David Woolley on October 7, 2023.
This expansion marks both personal and professional advancement for Brown. Following her departure from a polygamous marriage to Kody Brown in late 2021, she has flourished in various aspects of life. Her partnership with Woolley has unlocked entrepreneurial possibilities previously out of reach. Together, they appear to be building a sustainable hospitality operation with substantial growth potential.
Managing Multiple Airbnbs Comes with Heavy Workload
Running several short-term rentals creates numerous operational hurdles that often catch new hosts off guard. Successful Airbnb management requires coordinating cleanings between stays, maintaining guest communication, handling reviews, updating listings, and addressing unexpected repairs at multiple locations simultaneously.
“Anyone who has run an Airbnb for a while understands the complexity involved,” industry watchers point out. For Brown, who likely maintains other professional commitments while developing her business, the mounting administrative tasks could impact service quality or limit additional expansion.
These demands prove particularly difficult when overseeing properties in tourist destinations like Utah, where guests expect prompt responses regardless of time zones or business hours. Without proper systems, property managers often work around the clock, answering guest inquiries at all hours.
Virtual Assistants Can Lighten the Load
Virtual assistance services offer a valuable solution for Airbnb hosts aiming to expand while maintaining quality. These remote professionals handle time-consuming aspects of property management, from guest messages and booking administration to review responses and listing updates.
“An Airbnb virtual assistant takes care of these tasks so you can focus on business growth instead of micromanaging details,” explains Winston Ong, CEO of BruntWork. This division of labor allows property owners to concentrate on strategic decisions while maintaining smooth daily operations.
Ong notes, “Property entrepreneurs like Christine Brown typically see a 30-40% improvement in operational efficiency with virtual assistant services, allowing them to concentrate on expansion rather than daily management tasks.”
BruntWork’s Remote Staffing for Airbnb Hosts
BruntWork offers specialized virtual assistance for the hospitality sector. Its remote-only business model provides distinct advantages for Airbnb hosts managing multiple properties.
“Our remote workforce serves Airbnb hosts with properties in tourist spots like Utah exceptionally well, where guests demand immediate answers regardless of local business hours,” explains Ong. BruntWork employs global talent, helping clients potentially reduce operational costs by up to 70% compared to local hiring.
The company has experienced remarkable progress, reporting an 181% year-on-year revenue increase and 165% quarterly growth in active agents. This development mirrors broader industry patterns showing increased adoption of remote work solutions, particularly in hospitality.
“The hospitality industry pairs perfectly with remote support. When someone like Christine adds a second property, the workload multiplies exponentially. That’s where a property management virtual assistant creates tremendous value,” Ong adds.
What’s Next for Christine Brown’s Hospitality Business
For Christine Brown, virtual assistance could transform her hobby into a scalable hospitality enterprise. Her second location, opening in Hurricane, Utah, requires professional management systems to maintain service quality and protect her reputation.
The combination of celebrity entrepreneurship and remote workforce solutions reveals how the hospitality industry progresses. Using outsourced talent for operational tasks allows property owners like Brown to focus on expansion plans, guest experience improvements, and brand development—potentially transforming their Airbnb ventures from side projects into substantial revenue streams with long-term growth potential.