Can Sadat X Make Wine Hip-Hop?

He's trying with True Wine Connoisseurs, YouTube's most entertaining wine-themed rap show

The experience was part of the inspiration for True Wine Connoisseurs, which has filmed dozens of episodes since debuting in 2009. The budget is minimal, and the guys don't expect to make money off it. Indeed, it hasn't yet caught fire on the Internet and now has to deal with some competition, in the form of Beastie Boy Mike D's new, much-more-staid wine blog on critic James Suckling's site. (Sample assessment: "The camphor and wet marble floor of a Hindu temple seamlessly blended with stone fruits wrapped up with still-tight acidity.")

ARTIST: Doug Mac "Art for Sickos!" Girls and corpses, hot rods, monsters, rockers, crackheads, hookers, alcoholics, and junkies. The Walt Disney of Skid Row. (dougmacart.com)
Doug Mac
ARTIST: Doug Mac "Art for Sickos!" Girls and corpses, hot rods, monsters, rockers, crackheads, hookers, alcoholics, and junkies. The Walt Disney of Skid Row. (dougmacart.com)

Nonetheless, Tell says their program has been influential on hip-hop club owners, who have begun including wine in their open bars. "The crowd doesn't get so rowdy," he notes. As for Sadat, he insists wine culture has taught him much about both grapes and folks. "I thought it was a real stuffy thing, but I've seen business dudes at the end of it all with their ties [undone] and their collars opened up, wine spilled on their shirts. Before you know it, we're the greatest of buddies."

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