Pulp Reloaded

Rafael de Soto, one of the best pulp practitioners, once said, “If a pretty girl says, ‘I want to go to bed with you, because I like you,’ that's fine art. If a pretty girl says, ‘I want to go to bed with you, but it's a hundred bucks,’ that's commercial art.”


Violent, sadistic, lustful, and wildly entertaining, America’s id is on parade at the Brooklyn Museum. “Pulp Art: Vamps, Villains, and Victors,” an exhibition of paintings made for the covers of pulp magazines during a period roughly spanning both world wars, plumbs the depths of American pop culture. Hard-bitten blondes, hard-boiled dicks, hard-hitting caped crusaders—no matter your age, these images roil your DNA. Whether it was Sam Spade then or Easy Rollins now, Doc Savage or Indiana Jones, Buck Rogers or Han Solo, the Shadow or Neo, the Spider or Spider-Man, our collective alter ego sprang in large part from the detective, sci-fi, adventure, and horror pulps that sold by the millions during the Depression. Cheap paper, bottom-barrel printing, and a 10-cent cover charge led to ferocious newsstand competition; publishers (the majority were based in New York) pushed the bounds of accepted taste, depicting starlets in distress (and not much else), brawling gangsters, leering freaks, and gibbering aliens.

Pulp artists worked under blunt constraints: When a publisher theorized that red and yellow enticed men, artists ladled those colors onto Dime Detective and Dime Western; romance magazines went with green and blue for the ladies. Often the action drifts into flat color or inert shadow to allow space for titles such as Captain Satan, King of Detectives and story teasers like “Drunk, Disorderly, and Dead!” Under brutal deadlines, artists boiled the cover story down to one eye-grabbing scene. As Robert Lesser, the man who amassed this singular collection, points out in the show’s catalog, “It’s like walking into a movie in the middle. [The artists wanted] to create sufficient curiosity to get your dime.” In a defining example by Norman Saunders, a woman bathed in red darkroom light develops an 8 x 10 glossy of a shooting; behind her, the photogenic gunman bursts through the door, .45 automatic leveled at her head. Art imitates lowlife.

It’s this surfeit of narrative that stakes these paintings’ claim to art. Don’t expect such rarefied pleasures as sensuous surface, refined color, subtle patina, grand scale, or tasteful elephant dung. Pulp painters had little interest in the soulful sublime—they went for the jugular of sensation. Many learned their visual storytelling skills at fine-arts training grounds such as the Pratt Institute in Brooklyn, and references to old masters abound in their works. J. Allen St. John ransacked a classic Hellenistic sculpture, Laocoön, transporting its writhing composition two millennia to pit Tarzan and his ape sidekick against a fearsome serpent. Compared to the elegant, intensely knotted proportions of the Greek original, Tarzan’s struggle seems tame, but the printed version (in almost every case vintage pulps are framed alongside the originals) gains strength from the swirling curlicues of the Lord of the Jungle logo echoing the looped coils of the serpent.

This powerful convergence of graphics and painting is one of the show’s unexpected delights. W.F. Soare was a smart artist who took into account the huge red-and-yellow X of the Secret Agent X Detective Mysteries logo: He purposely repeats it in a struggling woman’s bare arms and the knife between a skeleton’s shoulder blades. An anonymous art director provided the finishing touch with lines of white type that emphasize the bleached rib cage; fine artists from Stuart Davis to Jasper Johns to Barbara Kruger have long dined out on such formal miscegenation.

Frank R. Paul, the virtuoso of the show, who was recognized as a visionary by the industry, was sometimes spared the battle with text by attaining the back cover of Amazing Stories, the granddaddy of sci-fi pulps. He filled that blank 10 x 7″ opportunity with glittering quartz cities inhabited by beguiling aliens and robot bumblebees, all bathed in the light of multiple moons. A master of the unforgiving medium of watercolor (which, unlike oils, cannot be easily reworked), Paul used fine stippling to create gradated airbrush effects. His paintings, untethered to the gritty realities of gumshoes and murdered showgirls—or NASA’s later confirmation of the bland sterility of Mars—used strong, colorful, abstract frameworks to underpin galactic dreamscapes.

Unlike Paul, many of the artists refused to sign their work, considering it art for hire. As Rafael de Soto, one of the best pulp practitioners, once told Lesser, “If a pretty girl says, ‘I want to go to bed with you, because I like you,’ that’s fine art. If a pretty girl says, ‘I want to go to bed with you, but it’s a hundred bucks,’ that’s commercial art.” Still, these artists were consummate professionals, and often painted beautiful passages despite time and creative limits. They were carrying on a classical figurative tradition fast disappearing from museums and galleries, as American artists were pulled into the orbit of all the modern-isms.

Pulp art is the American Century through a funhouse mirror, Norman Rockwell’s apple-cheeked children and cracker-barrel farmers reflected back as floozies, gunsels, and masked avengers. Without the pulps there would be no Superman, no Matrix, perhaps even no Andy Warhol. Pulp art is America. Love it or leave it.  ❖

Pulp Art: Vamps, Villains, and Victors from the Robert Lesser Collection was on display at the Brooklyn Museum from May 16 through October 19, 2003


Village Voice article on the Pulp art show at the Brooklyn Museum in 2003


This article from the Village Voice Archive was posted on May 26, 2022

– • –

NOTE: The advertising disclaimer below does not apply to this article, nor any originating from the Village Voice editorial department, which does not accept paid links.

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting the Village Voice and our advertisers.