What Fresh Sell

Details

Redman
Malpractice
Def Jam

Not to get all No Logo on that ass, or to make sweeping generalizations, but a big chunk of mainstream hip-hop is really just advertising. For what, I'm not exactly sure. Redman is something of a throwback to a time when rap was more of a self-contained, self-sustaining form—Glocks and Gucci were a bit farther down the totem pole than they are today, and being a Microphone Fiend was more important then being a real player. But like the rest of his Def Jam brethren, Reggie's worked ardently to develop a brand-awareness: an easily encapsulated, nearly cartoonish identity. For instance: Jay-Z = Jigga the fashion-aware pimp, or DMX = the moody guy who barks. Redman's niche is the most fun, I think. His brand: hip-hop's class clown who you wouldn't want to fuck with. If you're gonna buy brand name, if you're gonna buy big, buy Redman.

« Previous Page
 |
 
1
 
2
 
All
 
My Voice Nation Help
0 comments
 
New York Concert Tickets

Concert Calendar

  • December
  • Mon
    22
  • Tue
    23
  • Wed
    24
  • Thu
    25
  • Fri
    26
  • Sat
    27
  • Sun
    28
Loading...