By Seth Colter Walls
By Brett Koshkin
By Spencer Wilking
By Christina Black
By Calum Marsh
By J. Pablo
By Phillip Mlynar
By Jenna Sauers
So what then is Heckmann's most important market, if not radio? "Word of mouth," he says. "It's sort of spontaneous. A hundred thousand kids go to industrial clubs here in the U.S. They talk." Heckmann knows his scene has to change and is changing even as we speak. "Goth as we knew it is dying," he says, "except in Germany. The genre has changed. The gravelly vocals are gone. This label has to evolve. But it has always been underground and always will be."
Maybe so, maybe not. Mylene Farmer has never been underground; Enigma, too, has a worldwide fan base. Industrial has often threatened to become a mainstream genre even in the U.S.: KMFDM has drawn attentionsome of it quite negative, unjustlyin America as well as in Germany. Still, one must travel to Quebec, or to Europeor Japan, the Middle East, Russia, Asia, or Latin America, where all manner of disco-derived pop music genres get full attention from every mediumto hear played almost everywhere the sorts of techno-involved, danceable, and dreamy genres that Heckmann, based in the U.S., can only see as cult musics. Overseas, where fashion cliques gather as passionately as kids in America wear gang colors, there is a much closer interaction between clothing taste and musical texture. And clothing display is an integral part not only of darkwave fans' etiquette but of the music itself, with its love of intricacy, hue, and layering. Thus, the music and its clothing reinforce each other's popularity. This, too, derives from a disco invention: that music should accompany a display of goods for sale. Just as disco was the music that supported the strutting of fashion models on the runway, so darkwave accompanies the wearing of disguise and drag, of embroidery and embellishment: complex clothing for intricate emotions.
Find everything you're looking for in your city
Find the best happy hour deals in your city
Get today's exclusive deals at savings of anywhere from 50-90%
Check out the hottest list of places and things to do around your city