Muscling in at SXSW

What happens when music's big names want to be rediscovered?

It's a sad coincidence that Newton examined the decline of this form, in which enthusiasts effectively developed a new way for labels to promote and disseminate their artists' music in the Internet age, during the same week that already-existing musical (and snack) brands from all genres declared themselves to be worthy of "discovery." But is it surprising? As attention becomes its own currency, those who already have deep pockets—whether in the form of sponsorship cash or a name that can make news without playing a single note—will win out.

Let the chips fall: The giant Doritos machine
Erik Hess
Let the chips fall: The giant Doritos machine

mjohnston@villagevoice.com

« Previous Page
 |
 
1
 
2
 
All
 
My Voice Nation Help
1 comments
Your Fellow Citizen
Your Fellow Citizen

What resonates in this article is not the decline in genre blogging but the erosion of civility, courtesy, and just plain good common sense. What makes you think that the rest of us want to hear your serial contribution to the distracting noise pollution that pervades every single waking hour of our lives in the public sphere. Please keep your ear buds in place and your music to yourself. You're looking neither silly or cute by waving your phone about, merely being another arrogant, selfish member of today's self-centered society.

 
New York Concert Tickets

Concert Calendar

  • December
  • Mon
    22
  • Tue
    23
  • Wed
    24
  • Thu
    25
  • Fri
    26
  • Sat
    27
  • Sun
    28
Loading...