This sort of up-from-below enthusiasm is helping Jepsen's song bubble up the chart, too. Watching it ping-pong around the world these past few weeks—from the Internet's leading-edge appreciators of pop to bloggers who enjoyed the alternate video (which had cameos by Bieber, Selena Gomez, and other young stars) to people who just heard it ambiently and had its Velcro-sticky chorus adhere to their brains immediately, even if they normally resisted songs they regarded as pop trifles—has been fun, offering the kind of escapist thrill-by-proxy lacked by so many other songs that are ostensibly about having a good time. Is it possible to get a crush on not just a pop song but also on the way that said track has nestled itself in peoples' consciousness? Maybe.
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