Pazz & Jop: Riff Raff Is Keeping It Surreal

He's believable as a hip-hop star because nothing he says is true

Pazz & Jop: Riff Raff Is Keeping It Surreal
Illustration by Shea Serrano // rapcoloringbook.tumblr.com
Riff Raff

Riff Raff was among rap's most significant cultural figures in 2012, despite being a C+ rapper at best. The pasty, cornrow-wearing MC's known history is as follows: He appeared on MTV reality show From G's to Gents, has World Star Hip-Hop and BET tattoos, and has made music with some of the most important rap and electronic performers, including Chief Keef and Diplo, who saw fit to sign him. Though his heavily accented delivery is clunky, his lines are often hilarious—"I can slang heat like a piece a pizza/I done wrote this flow on the back of the Mona Lisa"—and despite lacking even an ounce of authenticity (as that word has traditionally been defined in hip-hop) he's charting a course on how to succeed in the mid-2010s rap game. Something to do with being super charismatic and blurring the line between your life and your music videos.

Riff Raff's backstory is mostly a mystery, and he somehow blossomed from a Web curio into a rap household name while offering hardly a single honest detail about himself. Don't bother asking him his real name or his age ("Old enough to drink and drive," he said on the Champs podcast in November) or where he's from. ("I was born [in Houston], but I'm from everywhere. Arizona. North Dakota. Dakota Fanning.") He won't even fess up to being white. ("Everybody's mixed a little with something. I tried to find my parents, but I couldn't find them to ask them.") He keeps an apartment in Hollywood nowadays, which is where he told LA Weekly's Jeff Weiss his government name is Jody Christian. Online chatter counters that he's Horst Simco, and his mom is actually located in northern Minnesota, where she runs a small business that will do tasks like scheduling dentist appointments and personal shopping for you. As for his net worth? "I'll be a millionaire by the end of the year, a billionaire after three or four years, and a trillionaire after eight years," he told Pitchfork in August. An L.A. concert promoter told me shortly thereafter that his going rate was $500 for a show.  

His initial ascent was on the coattails of Soulja Boy, whereupon he switched his handle from MTV Riff Raff to Riff Raff SODMG, referencing the Atlanta swag rapper's label. But that might have been a lie, too. This summer, Soulja Boy tweeted: "Riff Raff was never in Sodmg for real he faked and used our name to promote his garbage you owe us money pussy and u a cokehead."

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See the full 2012 Pazz and Jop Critics Poll.

ESSAYS:

Miguel Is Living The Dream
Sex takes center stage on his sophomore album
By Brian McManus

Frank Ocean's Sea Change
His musical and personal honesty made waves in 2012
By Eric Sundermann

A Trip Through Fiona Apple's Wheelhouse
The singer-songwriter wrestles with the idea of mind as machine
By Audra Schroeder

Kendrick Lamar, Finally Compton's Most Wanted
It took quite some time for the rapper to become an overnight success
By Jeff Weiss

The Confounding, Inexplicable Splendor of Rapper Future
Space is the place
By Rob Harvilla

Pazz & Jop: Taylor Swift, Grimes, and Lana Del Rey: The Year in Blond Ambition
How dare they have an image
By Jessica Hopper

You Don't Know Jack (White)
After a dozen years in the public eye, the man proves he can still surprise us
By Alan Light

Riff Raff Is Keeping It Surreal
He's believable as a hip-hop star because nothing he says is true
By Ben Westhoff

Travel Tips From Touring Bands
By Kiernan Maletsky

A Note on Crap
True art lives where no one is paying attention. Or probably not.
By David Thorpe


COMMENTS:

Top 40 Albums
The year's big albums, from Frank Ocean on down

Top 42 Singles
"Call Me Maybe" kicks off the top of the pops

Pazz & Jop Comments
The who, the what, the where, and the why, why, why

The Top 25 Album Covers
A lovingly hand-assembled gallery

Tabulation Notes
Weak consensus versus inspiring diversity
By Glenn McDonald

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That level of bullshittery is not exactly on par with the Smoking Gun's revelations that Rick Ross was a correctional officer. In fact, nobody batted an eyelash, which says something about hip-hop today, a genre that once claimed to care quite a bit about authenticity. Jay-Z accused Nas of not having it, while Jay-Z's childhood friends accused him of not having any, either. Phony backstories gave Eazy-E some funny fodder against Dr. Dre and helped slow the careers of Vanilla Ice, Plies, and Akon, among others. Even middle-class MCs like Kanye West kept the focus on their genesis stories.

But in 2012 nobody seemed to know who was legitimate, who was telling the truth, or who was being serious. Personas became so outsize that they all became irrelevant. Cash Out doesn't actually have a condo on his wrist, and one suspects Trinidad James's bike isn't made of the highest-quality gold. In 2012, 2 Chainz and Juicy J popped kernels of truth and coated them in butter; Insane Clown Posse paid raunchy tribute to Too $hort; and Danny Brown, with "Grown Up," made one of the most tender songs of the year. Odd Future, it turns out, was kidding about burning shit—that palm-tree fire on Fairfax Avenue? That was started by one of their fans, and they reimbursed the pizza-shop owner whose awning was damaged (and that "faggot" stuff, too). Not long ago, you could be called a homophobe for liking Odd Future; now you could be called a homophobe for not.

But when it comes to being enigmatic, Riff Raff wins easily. No one knows if his blinged-out, caricatured, minstrel-y persona is put on. Although he portrays himself as the most delusional person walking, he's clearly fantastically sharp. But beyond his character's references to luxury cars, science fiction, and pop-culture figures is nothingness. Riff Raff says he didn't get to star in the movie Spring Breakers because he didn't get director Harmony Korine's message, which is perhaps not surprising when your whole life is a social network. But being unable to become a star because you're too busy pretending to be a star is, you know, pretty ironic.

Although he doesn't use the N-word himself, he won't condemn other white rappers for using it. And when asked for the identity of his favorite Caucasian MC on the Champs, he recoiled into a hysterical free-association rant lampooning the question as simplistic, which was poignant even if it doesn't make much sense reprinted here: "I'm just a body living on earth, and I'm gonna die. Food, can, aluminum, cell phone object. . . . Gotta find a wife, traditional!" (His freestyling is often subpar, but as an improv comedian, he's always on. Go figure.)

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4 comments
TRIBE
TRIBE

Riff Raff is a RIP OFF. He has stolen music from truly great musicians. The Riff Raff track "White Sprite" contains an unauthorized copy of the song "Labyrinth of Dreams" originally written and recorded by Nox Arcana and released on their album GRIMM TALES (© 2008).

Go check it out.

http://www.noxarcana.com/music.html
http://www.monolithgraphics.com/music.html
http://www.cdbaby.com/Artist/NoxArcana
http://itunes.apple.com/us/artist/nox-arcana/id7041274
http://play.google.com/store/music/artist?id=Aa5yqdffla5zav55bxummvaeuiu
http://www.amazon.com/Nox-Arcana/e/B000APURDU/works

andi_b
andi_b

I would like to independently verify that Riff Raff is, indeed, real. His validity is derived, not from our desires for him to be genuine, but from the particular historiological role that he is taking to shape the perception of rap, rap music, and rap artists themselves. While Riff Raff's distinct social milieu may seem odd or fabulous to some, his style does very little to undermine the intense provocation of his lyrical emphasis. Riff Raff follows in traditions of symbolism that have always been a vibrant undercurrent of hip-hop, spoken-word music, and prose, dating back millennia. Far from being deceptive, Riff Raff's claims are modest exaggerations, figures of speech, or are largely hypothetical. One would be hard-pressed to find anyone in vehement disagreement with his statement that "...I could-a played for the Chargers..." or a single person that would form a reasoned argument as to why Riff Raff was not "...rap game Ferris Bueller...". These are not questions of authenticity as much as they are questions of aesthetics, which, by almost all accounts, Riff Raff answers distinctly apropros. While Riff Raff is overtly self-diminutive at times, he also uses artful exaggeration to his tremendous advantage, in homage to both the pathological and the narcissistic qualities that have come to dominate rap narratives, respectively. His phrases are filled with unique references that can be nearly indistinguishable from non sequitur, especially to a casual listener, but regardless provide a magical counterpoint to the incessant repetition of stayed, washed-out symbolic logic that current rap music has offered. More insidiously, perhaps, but definitely more telling of the diminishing returns of a career in pop music, opportunities for apparent non sequiturs in his narratives belie apt, practical, and ethically justifiable opportunities for product placement marketing. Marginal decreases in record sale income for artists has led to a broader acceptance of corporate branding, and Riff Raff not only seems a willing participant, but by flashing MTV and BET tattoos already symbolizes the ethics of using advertisement as a tool to promote ones own interests. His knowing acceptance of his function in this broader capacity has only served to augment his appeal among his followers and ferment additional controversy among his critics, both of which have given further rise to his popularity. Riff Raff has navigated the distinct dialectic in rap culture between style and substance with the wit of Colbert and the grace of Tupac, and achieved historical importance as a point of reference for the ethical self-interest always on the horizon of the hip-hop pathos.

razimus
razimus

@andi_b THERE ARE NOW OFFiCiALLY RiFF RAFF FANBOi HiPSTERS A.K.A. RAP GAME POSER FROM SKATE OR DiE

 
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