Pleasant and amusing as Rx was, it didn't make me think of Lubitsch; I thought of musical comedies from the 50s like "Li'l Abner" or "Bells Are Ringing"--obviously, minus the music. That is, Rx seemed to me to be the book for a musical. But it needs to be zanier because the idea that a major drug company would dedicate millions to develop drug 925 lacks credibility within the context of the play--no pharmaceutical company would work on such a drug, (they already sell more than enough anti-depressants). I didn't suspend my disbelief, say, the way I do for Dogpatch, Yokumberry Tonic, and the government's interest in the town as a nuclear test site. The set-up in The Shop Around the Corner is entirely credible in all its key elements; Maybe I'm nitpicking, but I didn't believe the set-up in Rx for a second. The Shop Around the Corner ended up as a reasonably successful musical too.